Job Opportunity

Job Opportunity

Senior Marketing Manager, CRO Services

Senior Marketing Manager, CRO Services

United States Posted 2024-09-13

Title: Senior Marketing Manager, CRO Services

Remote: US (Remote)

Full time, Permanent

Reports to: Marketing Director, CRO Services

WuXi Biologics is a is a leading global open-access biologics technology platform offering end-to-end solutions to empower organizations to discover, develop, and manufacture biologics from concept to commercial manufacturing. WuXi Biologics’ achievements are a direct result of the efforts made by our employees. We have built an extraordinary team motivated by our PROUD culture of Passion, Reward, Opportunity, Unity, and Determination. WuXi Biologics offers exciting job opportunities and careers around the globe. We currently employ over 12,000 people and provide services to more than 600 customers worldwide, including all the top 20 biopharmaceutical companies.

Job Summary:

The Senior Marketing Manager will be an integral member of the WuXi Biologics CRO services team, reporting to the Marketing Director of CRO services. The ideal candidate should have extensive knowledge of digital marketing channels and a proven track record in biotech/life science marketing, with at least 5 years of experience.

The Senior Marketing Manager is responsible for developing and implementing strategies to drive leads generation for WuXi Biologics CRO services. This role manages multiple digital channels, including website, PPC, social media, and marketing automation, and is pivotal in shaping the marketing strategy, enhancing brand visibility and optimizing marketing channels for business growth. The Senior Marketing Manager will work closely with cross-functional teams, including BD, production, R&D, PR, and Marcom to ensure cohesive and effective marketing initiatives.

Responsibilities Include:

Implement best practice for SEO to increase organic web traffic and improve search engine ranking
Develop and execute PPC strategies to maximize ROI
Manage paid and organic social media campaigns and promotions to increase followers and engagement
Serve as a HubSpot expert for integrated contacts management, nurturing and lead generation
Utilize channel and CRM analytics to monitor lead generation performance and provide actionable insights for continuous improvement
Coordinate the creation and distribution of marketing content across various channels
Ensure marketing content consistency and alignment with WuXi Bio CRO services marketing strategy
Support the development of annual strategic marketing plan with tactics across multiple marketing channels
Perform other duties as required

Education:

• Bachelor’s Degree or higher in digital marketing, or a related field

Knowledge, Skills, and Abilities:

7+ years of inbound marketing experience
5+ years in the biotech, biopharma or CRO industry
Deep knowledge in SEO, SEM and social media marketing
Proven track record of developing and executing successful marketing strategies and campaigns
Strong understanding of digital marketing tools and platforms, including HubSpot and GA4
Excellent written & verbal communication skills with great attention to detail
Quantitative, analytical, and problem-solving abilities, including turning data into actionable insights
Creative thinker with a strong focus on innovation
Outstanding leadership, communication and interpersonal skills
Some travel may be required.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability

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