Job Opportunity

Job Opportunity

Senior Marketing Manager, CRO Services

Senior Marketing Manager, CRO Services

United States Posted 2025-03-05

WuXi Biologics is a is a leading global open-access biologics technology platform offering end-to-end solutions to empower organizations to discover, develop, and manufacture biologics from concept to commercial manufacturing. WuXi Biologics’ achievements are a direct result of the efforts made by our employees.

Summary:

We are seeking a Senior Marketing Manager to lead our content strategy and development efforts, reporting to the Marketing Director of CRO services. This role will be responsible for developing and executing go-to-market content strategies that effectively deliver WuXi Bio CRO services’ positioning and capabilities, driving audience engagement and conversion. The ideal candidate is a strategic thinker with a strong background in B2B content marketing and expertise in developing multi-channel content that resonates with target audience. The Senior Marketing Manager will work closely with cross-functional teams, including R&D, Production, SMEs, BDs, PR, and Marcom to ensure content aligns with business goals.

Responsibilities:

Develop and execute a comprehensive content strategy that aligns with business goals, brand positioning, and audience needs.
Define content pillars, themes, and messaging frameworks to drive marketing campaigns, demand generation, and thought leadership.
Lead the creation and execution of high-quality, engaging content across various formats, including webinars, whitepapers, case studies, blogs, videos, social media, email campaigns, podcasts, and more.
Optimize content for SEO, AIO, and audience engagement, leveraging data insights to refine strategy and maximize impact.
Ensure editorial excellence in content creation and storytelling, maintaining consistency in messaging.
Stay ahead of industry trends, customer insights, and competitive content strategies to continuously refine content approaches and improve ROI.
Manage and collaborate with external content agencies and freelancers as needed.
Work closely with Production teams, SMEs, BDs and internal Marketing teams to align messaging and ensure content effectively supports revenue goals.
Perform other duties as required.

Education:

Master’s Degree or higher in biomedical sciences, or a related field; Ph.D. preferred.

Qualifications:

5+ years of experience in content marketing and content strategy within biotech, biopharma, or CRO industry, preferably with a focus on antibody drug discovery and development.
Strong background in B2B content marketing, with experience in creating engaging content for complex scientific products or services.
Proven track record of developing and executing successful content strategies that drive engagement and revenue growth.
Exceptional writing, editing, and storytelling skills, with a portfolio demonstrating proficiency across diverse content formats.
Ability to analyze and translate data-driven insights into actionable content recommendations.
Familiarity with AI-driven content tools, SEO best practices, and emerging marketing trends.
Creative thinker with a strategic mindset and strong problem-solving skills.
Outstanding leadership, communication and interpersonal skills, with the ability to collaborate across teams.
Some travel may be required.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability

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